SmarTable at the IFA fair 2009

Berlin, September 4 to 9, 2009

Inspired by "Beyond White", the central theme of this year's Gorenje presentation at IFA, one of the world's largest consumer electronics fairs, designer Matevž Popič of the Gorenje Design Studio created an exclusive version of the SmarTable, made of white Kerrock and featuring purple design accents.

The table is made of white Kerrock – a highly durable, easily treatable, low-maintenance composite material. Resulting from years of research and development efforts by experts at Kolpa, Kerrock is an ideal medium for bringing daring and creative designs to life. The contrast between the elegant white surfaces and sprightly purple details on the table base conjures a harmony of opposites and evokes a relaxed ambiance of a social gathering around the SmarTable.

Trendy purple colour, this year's hit both in fashion industry and in interior design and architecture, symbolizes mystique, dignity, and yearning for the unreachable, the very qualities reflected by this prestigious table itself.